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Project Management and Project Collaboration

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The Lamborghini and the Country Road

Lamborghini continues to create handcrafted machines of raw power as iconic as the raging bull emblem adorning the hoods of his vehicles. Despite all that power, when forced to drive on an old unpaved, country road complete with potholes, ruts and occasional sandy patches things start to change. With the playing field “leveled,” the Lamborghini is equalized to that of a mid-sized sedan, mini-van or sport utility vehicle, albeit at a slightly higher cost.

This parallel can be viewed similarly in our field of work. The construction industry today has the tool capability of the Lamborghini, but many firms lack the appropriate infrastructure to drive performance commensurate with their contemporaries.

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